AILLEA is all about empowering women to make healthy choices about the products they put on their body. A lifetime beauty junkie and former executive in the beauty industry in New York City, my head started to spin when I tried to “clean up” my beauty routine. I started on the journey of replacing every product I use with one that works as well or better as the ones I had been using, but had no toxic chemicals. The amount of green washing (having one organic ingredient but lots of other chemicals and advertising as organic) and false advertising left me frustrated and incensed.