Vevo (/ˈviːvoʊ/ VEE-vo, an abbreviation for “Video evolution”) is an American multinational video hosting service founded on June 16, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI. In August 2016, Warner Music Group (WMG), the world’s third-largest record company, agreed to license premium videos from its artists to Vevo.