So in 2008, with this narrative in mind, we gathered a team of developers and designers to try something new. Using Flash and ActionScript (hey, don’t judge us), we began creating our first fully custom “digital publications” — responsive content pieces that were engaging, interactive and visually immersive, no matter what device a reader used. And people loved them. Companies started ditching PDFs and asking us to produce responsive publications for everything from newsletters to annual reports; from staff magazines to white papers to product catalogs. They wanted them for things we didn’t initially envision.