The Plum Guide is taking a systematic and obsessive approach to testing every single home on the planet, and accepting only the top 1%. The Plum Guide do so by putting every home through The Plum Test: a gruelling hospitality exam, which uses a mix of algorithms and physical visits by hospitality experts. The Plum Guide launched in January 2016 inLondon. Since then, The Plum Guide have grown 20% month on month, vetted over 80,000 homes and reached over £10m in annualised sales! The Plum Guide are backed by an all-star cast investor group including Local Globe (TransferWise, OneFineStay, Citymapper), Alex Chesterman (Founder of Zoopla), William Reeve (Founder of Love Film), Alex Saint and Troy Collins (Founders of Secret Escapes), Errol Damlin (Founder of Wonga) Jason Goodman (Founder of Albion) and many more.