TripAdvisor is a free travel guide and research website. It provides reviews of travel-related content and includes interactive travel forums. Apart from the obligatory reviews of hotels and other attractions, TripAdvisor has many skillful features. Its users are able to quickly and easily post their vacation videos and travel marketers areable to showcase their properties by featuring their videos on the website. TripAdvisor also offers a personalization tool that allows its users to save hotel, restaurant, and attraction reviews to personalize their My Trips folders. Travelers are able to customize and expand their plans by adding maps, photos, their own notes, and travel plan details. Through the website’s Check Rates feature, users are able to check hotel pricings and availabilities across multiple vendor commerce sites.