BaubleBar is changing how women shop for fashion jewelry. By offering on-trend styles and contextualizing them with strong editorial references, the company is quickly becoming the first go-to retailer within the $22bn fashion jewelry industry. BaubleBar’s core differentiating factor is its fast speed to market, recognized through its uniquesourcing capabilities. The company leverages this by using real-time data to merchandise and design based on current market dynamics and consumer taste preferences. Coupling this with the high-touch customer experience and strong social media reach, BaubleBar is redefining how women think of fashion jewelry brands.