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The label ‘loungewear’ has always felt so uninspired to us. We wanted to be much more than just ‘sleepwear’, so we decided to make our own category: ‘inactive-wear’; really comfortable clothes for wearing at home. And while being active is an important part of a healthy happy life, the other side of the coin is under represented: rest and self-care. So we’re big advocates for switching off, whatever that looks like for you; be it pruning your bonsai and doing a crossword, or just ordering a pizza and turning your phone off.

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