TrueCar is an information and technology platform that enables its users to communicate with TrueCar certified dealers. TrueCar is the authority on new-car pricing. It aggregates multiple data sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. True Car helps dealers gain real-time,unbiased information about marketplace pricing, helping them know how to price their cars to sell more and gain market share from other dealers.