Blue Nile is the largest online retailer of certified diamonds, engagement rings and fine jewelry. Blue Nile, Inc. is a leading online jeweler. The company offers a smarter way to buy engagement rings, wedding rings, and fine jewelry by providing in-depth educational materials and unique online tools that place consumers in control of the jewelryshopping process. Blue Nile has some of the highest quality standards in the industry and offers thousands of independently graded diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile’s shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.