The Nue Co. was born after a trip to Copenhagen inspired them to create a supplement brand founded on two danish principles, simplicity and creativity. Their lab has over 20 years experience and is based in Cambridge, England. Rather than working with harsh, isolated vitamins they choose to work with powerful organic foods high in specificvitamins or minerals. Every ingredient they use is completely traceable and of the highest standard. They never add fillers of any type, making their blends potent and pure.They limit the use of plastic packaging and are focused on minimising their carbon footprint.