Bonsai’s mission is to help people find and buy the products they want, as soon as they realize they want them. The company began in 2016 as a streetwear style and news app and turned into content-driven commerce. Bonsai is partnered with 30 publishers and has integrated 1,200 brands. The company’s technology enables users to transactnatively while browsing content. It makes the journey from seeing a product to buying it possible in two taps. Bonsai allows merchants to capture customers while they browse content, right when purchasing intent is being formed.