Wix provides a platform for the development of cloud data services for millions of registered users worldwide. It specializes in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basictechnological skills, Wix ADI, intended for novice users and Wix Code, intended for more tech savvy users. It builds its web development technology based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications, and services. The geographic segments include North America, Europe, Latin America, and Asia as well as other regions.